Design Edge Announces Second Regional Trade Event
For its second event in a series of regional trade show experiences, Design Edge Co. will travel to the Pacific Northwest this spring to host a unique two-day event for interior designers at Fremont Studios in the Seattle’s Fremont Arts District, March 2-3.
Here, the design community in Washington State, Oregon, Vancouver, British Columbia and surrounding areas will have direct access to home furnishing brands and leaders, as well as insights into special products, educational programs and networking events.
Design Edge is a one-of-a-kind, highly curated, pro-only event that showcases the industry’s top design-focused brands to interior designers across North America.
Event partners and sponsors for Seattle in March include NWSID Seattle and Portland Chapters, ASID Washington State, ASID Oregon, High Point Market Authority, National Kitchen and Bath Assn. and Luxe Interiors + Design magazine, as media sponsor.
On the opening day of the event, the lineup includes an NWSID-sponsored presentation from 10:00 a.m. to 11:00 a.m., “What’s Next in Wellness and Sustainable Design,” with a host of panelists, including decorators from interior acclaimed Barclay Butera and Thom Filicia, as well as executives from Palecek, Seasonal Living and Vanguard. A cocktail is planned from 4 p.m. to 6 p.m.
On Thursday, March 3, interior design coach and author Melissa Galt is hosting a 9-10 a.m. session for designer-entrepreneurs on the topic of using fixed fees for invoicing. Galt will also host an afternoon panel discussion, 2-3:30 p.m., featuring nationally acclaimed interior designers Beth Dotolo of Pulp Design Studios; Paula Kennedy of Timeless Kitchen Design; and Garrison Hullinger of Garrison Hullinger Interior Design; as well as executives from Taylor King, Woodbridge and Charleston Forge.
To attend Design Edge Seattle, interior designers can register for free here. [https://bit.ly/35trgCF] Information on room block reservations at the W Hotel located at 1112 4th Ave. are also available on the website. Contact Lee Hershberg at [email protected] with questions.
The inaugural Design Edge event was held in Boston last September. The majority of participating furniture makers last fall have committed to exhibiting again at the March event.
Design Edge Co. is bringing the living room to interior designers, according to founder and CEO Lee Hershberg. “We’ve found a winning formula for both designers and suppliers,” he says.
“Design Edge allowed me to connect with vendors I love and have never seen,” says interior designer Prudence Bailey, who made the trip to Boston from her port of ties to New Canaan, CT. “I get to see new products from vendors I’ve ordered from, and also meet new vendors and have the opportunity to view their products, so overall it’s a worthwhile investment of time. sadness.”
Interior designer Robin Gannon, based in Lexington, MA, described her experience at the Boston event this way. “[It’s] a great representation of High Point Market on a nice and manageable scale. All your representatives are there so you can better understand how to buy from them. You can do a sitting test, touch and smell the products.
From a vendor perspective, Dan Minor, President of Charleston Forge, said, “At the inaugural event in Boston, Charleston Forge was introduced to 176 design companies that we hadn’t previously connected with, we opened eight accounts with orders, and more are moving forward. . With these new connections we have a new target group. We’ve seen the appreciation New England designers have shown us for making the effort to come to the event, which will translate into positive results from our marketing efforts. Additionally, in the greater Boston area, we use M-Geough as a trade showroom. We have seen an acceleration of orders with them since the event.
“When we first heard about the Design Edge platform, we were instantly on board,” adds Tara Rogers, vice president of sales and merchandising for Taylor King. “We had such high expectations for the first event in Boston, and we’re happy to say that Design Edge Boston exceeded our expectations. The event was very well organized and brought together an impressive number of high-end design companies. The interaction we had with the designers was outstanding. We look forward to Seattle in March 2022.”
Future Design Edge Co. events are planned in key markets nationwide through 2023. Design Edge Co. is on Instagram @designedgeco