One of the ways a furniture retailer can bloat a website with useful information and some SEO punchis to highlight the talents and expertise of each staff member.
Your talented employees should each be given their own bio page. The page should highlight the staff member’s love for helping customers. Additionally, the page should include personal information that conveys the staff member’s winning personality so that the reader would like to do business with him or her.
Highlight any specialties a staff member may own. One may have a knack for decorating a home office. Another may specialize in hilly country or western homes.
Once you have determined the specialties of your employees, you can slightly optimize the bio pages for those keywords as well as the city location.
For example, for the “home office” staff member, you optimize this page for “interior designer for home office furniture in city, state”.
It also helps if you feature a few pictures of rooms they have decorated.
Once the page is built, you can use the title and description tag fields in your website editor to tag specialty and city location. And don’t forget to tag the images with the same useful information in the “alt text” field.
This type of in-depth SEO work can attract buyers with specific intention to your website and store.
Easy Furniture 323 web tip: Create individual bio pages for your talented people, then optimize them for better search results.
Katherine Andes specializes in web content development and SEO, including page customization for storefront and franchise websites. Visit BetterWebSales.com or call her at (559) 309-2940.
Furniture industry news and in-depth magazine articles for furniture retailers, furniture manufacturers and furniture distributors.
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