Indonesia will see the country’s largest outdoor mall, strategically located at Pantai Indah Kapuk (PIK) 2 in the northern part of Jakarta. Developed by Agung Sedayu Group, one of the leading real estate developers in Indonesia, the Indonesia Design District (IDD) is only about seven minutes from Soekarno Hatta International Airport, making it a very accessible location for international and national visitors.
The project is expected to be the most comprehensive lifestyle hub bringing together top furniture and interior brands, as well as other lifestyle names at PIK2’s most upscale location, pushing it to the pedestal of global connectivity, business expansion through exports and national distribution. IDD is now open for booking, limited to 200 tenants from different major brands to be part of a new lifestyle concept in the country.
Not limited to renowned names in design and furniture, IDD will host a diversity of mixed tenants to attract visitors from all walks of life with an astonishing multitude of retail, event and exhibition spaces; art gallery and square; academy; Central place; F&B Pavilion; green lawn and playground. Set on a total of 10 hectares of land, IDD will offer a new concept, with stunning architecture and store designs looking for endless leisure activities and welcoming experiences on every arrival for design lovers and the General public.
“Indonesia Design District in PIK2 is slated to open at the end of 2022. By making such a gigantic project for Indonesia’s biggest and most comprehensive furniture center, you can imagine this is a mega concept. The development of a one-stop-shop for furniture and interior in an area of ​​around 10 hectares should be supported by well-known local and international brands â€, said Natalia Kusumo, CEO of Agung Sedayu Group for Mall Hotel Division 2 .
According to Natalia, the Indonesia Design District in PIK2 has three main advantages. The first is the access, through which the Lifestyle Center will be at the most upscale location of PIK2 and will be accessible from two main roads, namely Jl. Rasuna Said and Jl. Thamrin, with each road built. up to 50 meters wide. Additionally, PIK2 is just seven minutes from Soekarno Hatta International Airport, convenient for showrooms targeting export, import and local markets.
The second advantage of IDD is that it offers an outdoor shopping center concept, where each tenant or brand will be alone – having more importance, as visitors wander from point of sale to point of sale to through the greenery and the outdoor square for various activities. While it may be semi-alfresco, visitors will be sheltered from the heat and rain with shaded awnings as well as retail spaces. The first and only one in Indonesia to date, IDD will deliver a different experience in a more relaxed atmosphere where creatives meet, connect and collaborate.
The third benefit of this unique lifestyle center is its diverse yet comprehensive mixed tenant, convenient for everyone from all walks of life. The tenants will be grouped into several zones; Home and Living area will bring together a diverse selection of sofas, chairs, cupboards, lamps, electronics and other living room equipment. The other will include kitchen and dining room necessities such as tables and chairs, kitchen appliances and accessories. The Bedroom area is where visitors will find options for walk-in closets, wardrobes, mattresses, and other bedroom needs. Finally, there is also a specific area for the bathroom, children’s furniture, office supplies, outdoor furniture and building materials like parquet, marble, granite, wallpaper, etc.
Indonesia Design District is the promise of standard and quality as Indonesia’s premier outdoor shopping mall concept, meeting the needs of modern consumers to enjoy a natural ambience with contemporary amenities. Agung Sedayu Group’s One-Stop Lifestyle Shopping Mall is a one-stop-shop of mixed tenants in an integrated area, making shopping both personal and useful. Thus giving visitors a sense of belonging and well-being with thoughtful details and privileged access to the mall for great convenience and hassle-free travel.
IDD’s mega concept is aligned with the resilience and growth of Indonesia’s furniture industry, even in times of a pandemic. As a mega-city like Jakarta, such a comprehensive lifestyle visitor center as other metropolises around the world is a welcoming addition and couldn’t come at a better time.
The developer is adapting current consumer behavior and the change in preference in the post-pandemic, as many prefer open-air, out-facing, terrestrial development. A single story module with high ceiling and mezzanine options to create a cooler shopping experience easily integrated with outdoor spaces and facilities has become the specification from the developer to world renowned architects DP to bring this to life. mega concept.
Designed as a shopping center, each store will be naturally flooded with sunshine and good light exposure with a high ceiling. Bright and vibrant colors throughout the front of the property will bring the creative vibe to life. Trees will line the shopping streets with a lush landscape and shaded outdoor spaces to provide biophilic design elements.
The overall leasable area totals approximately 3.9 hectares of interior space and several event spaces. Rental areas are divided into several unit sizes. Smaller units ranging from 48 to 120 m² are mainly dedicated to catering with the addition of green spaces. Shops and large tenants range from 216 m² to 1000 m² with the possibility of combining two or more units.
With the design facing outward, green spaces are a key feature of IDD’s design totaling approximately 2.2 hectares, comprising green lawns, water landscapes, a children’s play area and hallways.
IDD is now open for booking for potential tenants from today. For more information, visit the website or contact the IDD representative via WhatsApp through this link.
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