One of the world’s most famous furniture designers is opening a store in Dallas: Herman Millerwhose revolutionary desks and chairs have transformed the office as we know it today, will open a location dedicated to performance seating and home office solutions at 3107 Knox St.
The store is an “experiential” concept that allows customers to test Herman Miller products and discover the benefits of sitting well. It will be the second of its kind to open in Texas, after Austin, and according to a statement, it will open August 17.
MillerKnoll President of Global Retail, Debbie Propst, said in a statement that the store was created in response to customer demand. It will be dedicated to supporting small business owners and those who work from home with a full line of performance seating, as well as home office essentials.
“As more companies introduce flexible work-from-home practices or plan to stay entirely remote, the need for a proper home office setup is here to stay,” Propst says. “Improving the productivity, health and general well-being of our customers is at the heart of what we do, and with this shift in market demand, the focus of our new retail experience is to ensure that they receive the advice and support they need to create the optimal workspace from home.”
The store will encompass 1,500 square feet and will have a dedicated ergonomics specialist to help shoppers understand the health and productivity benefits of proper sitting.
Herman Miller is big on things like ergonomics, including postural weight distribution, a key to circulation and concentration. Their furniture has advantages such as the materiality of the breathable suspension and the adjustments of the backrest, without forgetting aesthetic elements such as customizable finishes and elegant details.
The company also offers a chat function on its website, should shoppers prefer to experience the store virtually, via a one-to-one video call feature.
Propst says a location in Dallas made sense because of its large business community, and Knox District was the obvious choice.
“With one of the highest concentrations of corporate headquarters in the United States, Dallas has always been an important market for Herman Miller,” Propst says. “Fast becoming the ‘furniture row’ of the city, vibrant Knox is a perfect neighborhood for our exciting new retail offering.”
Many retailers are moving away from brick and mortar, but not MillerKnoll Global Retail, whose brands include Herman Miller, Knoll, Design Within Reach, Fully and HAY. Herman Miller Dallas is the ninth of its kind to open in less than a year, with stores now in Los Angeles, New York, Austin, Tokyo, Chicago, Greenwich, Boston and Seattle.
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